MISSION:
The mission is the reason, purpose, purpose or raison d ' être of the existence of a company or organization because it defines:
- What it intends to fulfil in their environment or social system in which acts.
- What it intends to do.
- For who will do.
VISION:
The vision is defined as the path which the company is directed to long-term and serves as a course and inducement to guide strategic decisions of growth with the competitiveness. It is a clear statement indicating where the company is going in the long term and what must be converted, taking into account the impact of new technologies, the needs and changing expectations of clients, the emergence of new conditions of the market, etc.
VALUES:
The values are convinced that members of an organization have to prefer certain State of things above others (honesty, efficiency, quality, trust, etc.) The values are taken, many times, as meaningless sentences that they really no impact on corporate performance, but if we look at its true scope, shared values constitute the foundation of the Organization and generate benefits for the people and companies that apply.
OBJECTIVES:
The objectives are the points toward which the companies directed their energies and resources. They have features like:
- Refer to a future situation, indicate the direction to be followed by the company and establishes rules for the activity of the members.
- They provide a source of legitimacy that justifies the actions and existence of a company.
- They serve as a model to enable persons belonging to the Organization to compare and assess their effectiveness and performance of the organization.
- They serve as a unit of measure to check and compare the productivity of the company.
- The needs of goods and services of the society.
- Provide employment for the factors of production.
- Enhance the welfare of society through resources.
- Provide a fair return to the input factors.
- Create an environment where people can meet their needs.
SWOT:
SWOT is the acronym used to refer to an analytical tool that allows you to work with all information you have on your business, useful to examine their strengths, weaknesses, opportunities and threats.
This type of analysis represents an effort to examine the interaction between the specificity of your business and the environment in which it competes. (The SWOT analysis has multiple applications and can be used by all levels of the Corporation and in different units of analysis such as product, market, incorporating, line of products, Corporation, company, Division, strategic business, etc). Many of the conclusions obtained as a result of the SWOT analysis, may be useful in the analysis of the market and marketing strategies that I designed and qualified to be incorporated into the business plan.